Macao Franchise Expo (MFE) is a trade fest that integrates exhibitions, forums, business matching sessions and promotional
seminars, attracting investors from all parts of the world to explore opportunities and establish network with industry players.
Throughout the years, numerous brands have successfully launched businesses in local market and
expanded their businesses to overseas through MFE, which fully demonstrates its role as a
platform to promote the development of international franchise businesses.
MFE was also recognized by the Global Association of the Exhibition Industry (UFI) as an
“UFI Approved Event” in November 2018, turning the MFE into the first franchising exhibition in
Greater China to receive this honour. This recognition validates the position of MFE
in internationalization, professionalization and branding operation.